What is culture? How does culture define people?Culture is the learned behavior of members of a given social group. Culture defines people in that it is socially constructed and maintained through communication, it limits and liberates us, differentiates as well as unites us, defines our realities and shapes the ways we think, feel, and act.What is communication? What is mass communication? Communication is the transmission of a message from a source to a receiver. Mass communication is the process of creating shared meaning between the mass media and their audiences.What are encoding and decoding? How do they differ when technology enters the communication process?Encoding is transforming ideas into an understandable sign/symbol system.Decoding is interpreting those sign/symbol systems.They differ in that when technology is involved a “communication conservatism” is present. This means that feedback comes too late to make corrections or changes in communication that fails.What does it mean to say that communication is a reciprocal process?It means that communication has no source, no receiver, and no feedback. This is because communication is happening and that both receiver and interpreter are presumed to be in reciprocation of other messages.What is James Carey’s cultural definition of communication? How does it differ from other definitions of that process?His definition is that communication is a symbolic process whereby reality is produced, maintained, repaired, and transformed. It differs in that communication can be considered as good or bad.What do we mean by mass media as cultural storyteller?It means that a culture’s values and beliefs reside in the stories it tells. These stories help us define our realities and shape the way we think, feel, and act. What do we mean by mass communication as cultural forum?It is a forum in which we debate our culture about what it is and what it should be. The media industry should be professional and ethical or the audience should be thoughtful and critical of the media they watch. What is media literacy? What are its components?Media literacy is the ability to effectively and effectively comprehend and utilize mass communication. The components are enabling the audience to develop judgements about media content, an understanding of the mass communication process, awareness of media impact on people and society, strategies for analyzing and discussing media messages, an understanding of media content as a text that provides insight into our culture and our lives, the ability to enjoy, understand, and appreciate media content, development of effective and responsible production production skills, and an understanding of the ethical and moral obligations of media practitioners.What are some specific media literacy skills?They are the ability and willingness to make an effort to understand content, to pay attention, and to filter out noise. An understanding of and respect for the power of media messages. The ability to distinguish emotional from reasoned reactions when responding to content and to act accordingly. Development of heightened expectations of media content. A knowledge of genre conventions and the ability to recognize when they are being mixed. The ability to think critically about media messages, no matter how credible their sources. A knowledge of the internal language of various media and the ability to understand its effect, no matter how complex.What is the difference between genres and production conventions? What do these have to do with media literacy?A genre refers to the categories of expression in different media.Production conventions is described as certain distinctive and standardized style elements. Our media literacy will mostly improve if there are more genres present.