The use of Social Media in Recruitment & Career Development
Social Networking websites are web based platforms where a group of people who share the same interests and activities are chained together.In such a collective pool of participation,they share their ideas and thoughts and thus exploring the interests and activities of other participating members- newsfeed.Social Networking sites are ideal platforms which employs various tools for the participating members(users)to interact with one another using chats,emails,videos & images,file sharing,blogging & discussion groups and pages.
Social Networking websites are the platforms where company recruiters hunts for their ideal recruit and are being as a tool to retain the best talent pool.The same platforms are used by the individual employee to find his ideal fit(dream job) and then to boost his/her career growth.How is it all done?
1.By creating and managing profiles,applications,pages and groups
2.Connecting the “otherwise missing links”- Alumni Network
3.Creating User Specified Contents
4.Encouraging Employee Value Proposition(EVP)
5.Providing a huge array of potential employer choice
6.Creating Careers and not just mere Jobs
7.Publishing news,photos,events and podcasts.
8.Being Fun and Interactive
9.Be ever Exciting & Evolving
The fact is, employers nowadays face a shrinking talent pool and an occasional per centum (which implies that there aren’t many of us ideal for the available positions). As a result, several firms face rigorous challenges in finding the ideal fit for the job vacancies.According to a popular marketing firm – Kinesis, based in Oregon,US.In 2015, 38% of the employers faced excruciating difficulties in filling out job vacancies – increase of 2% ,since 2014.This trend can solely continue as additional “Baby Boomers” reaching retirement age – with 10000 “Baby Boomers”retiring on a daily basis, in accordance to the studies conducted by Pew Research.
Even the most subtle firms – those abundant with financial and other resources to take a position in their hiring and talent acquisition – report that attracting, developing and holding the best talent pool is among the foremost formidable challenges in achieving profitable growth.Hiring and nurturing A-players(best recruits) isn’t a matter of pure luck; it requires a recruiting method that can systematically attracts the ideal candidates whose skills and personalities align together with the company’s core values and mission.
Attracting an ideal recruit is an USP(Unique Selling Proposition)of a company.Traditionally speaking, finding new candidates has been deemed as a time consuming procedure and this is where the social media comes to the aid of a recruiter.Gone are those day when a recruiter posts an advertisement in a newspaper or bulletin boards.The ideal recruit – particularly the most effective of the lot– might already have a full filling job. As we know, they’re doubtless and is already used to and is largely content in their current position -which implies that they are within the early stage of their job search. The sole reason that they’re going to apply for an accessible position at your company is if you grab their attention.