The specific retail shop and brand which promotes

The fashion industry is characterized by stiff
competition. Most of the companies are striving to produce new brands and
labels that will promote their competitive position against their rival firms.
Many of the fashion experts have closed down their businesses as a result of
the tough competition received from other rival firms who produce alternative
products for the customers at subsidized prices. Success in fashion retail shop
does not just come from having filled shelves and fully stocked stored or
having the right prices for your products. The success in this type of business
is multidimensional and covers a wide array of issues. Most of the customers in
this modern age demand enjoyable shopping experience from the time they enter a
fashion store to the moment they leave the store. Retail space design in the fashion
industry has contributed in building a memorable journey for customers as they
shop within a retail outlet. Beautiful and well organized retail space designs
draw customers into fashion stores and create an engaging environment that
leaves memorable shopping experience on the customer’s mind. These memorable
shopping experiences may make the client return to the shop creating customer
loyalty. It is for this reason that many fashion experts such as Armani and
Prada have opted to collaborate with architects to create an outstanding
environment within their retail spaces. The design of the interior of a retail
shop can create a special mental picture on a clients mind (Zaltman, 2005 : 5).
The interior of the fashion retail shops should make the customer feel
comfortable and make it easy for them to shop. The design of Armani stores
creates a positive picture on a person’s mind, and this helps the client shop
freely and comfortably within the stores. The interior of such stores is well
crafted leaving long-lasting memories in a customer’s mind. This may act as a
promotional tool for the business as the client may go and share their
experiences with friends and colleagues which will increase the number of
clients. Furthermore, it will ensure that the customers stick to a specific
retail shop and brand which promotes the overall business objective. Retail
space help effectively conveys a brand. Eye-catching window display, digital
signage, and beautiful decors help to attract, engage and inspire customers to
from the moment they enter a given retail outlet to the time they finish
shopping. It is therefore important for fashion experts to acquire the services
of architects in designing checkouts and point of sale sections within the
retail store. These two areas can create long-lasting impressions on a
customer’s mind which will result in product loyalty. The technology used
should be reliable and efficient to meet the various needs of the customers
during their shopping journey inside the retail shop. This move will help
enhance the brand image and make a positive statement regarding the business.

The design of floors, walls and display
shelves also help promote the sale of the fashion designs.  By ensuring the retail space is well managed
and the products are displayed on beautifully crafted stand the customer can
identify various products and choose from a wide collection. This helps boost
the customer’s experience. Furthermore, gold painted walls with different
characteristics and marble floors help introduce the customer to a calm
shopping platform that ensures customer satisfaction. Items should not be seen
as flooding the retail space, but rather they should be well displayed and
arranged within the store living room and space where customers may be a fee to
walk with no obstacle or bumping on each other. Retail store design and the
arrangement of retail space are important aspects of the fashion industry.
These two areas have a direct impact on customer’s experience when shopping
inside the retail stores. A positive shopping experience results in more sales
of the product and helps in enhancing return clients. Most of the clients who
enjoyed a good shopping experience tend to return to the shop or informing
their friends and colleagues about the retail store which results in increased
sales. A poor shopping experience results in lower sales and loss of clients.
It is therefore important for fashion expert to design theirs in a manner that
will help promote the brand image of the business.

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