Tabloid papers do use humour. The Sun says ‘rough stuff’ which keeps the reader feeling light-hearted and makes the article more fun and jolly, which a tabloid reader enjoys. Broadsheets tend to keep it serious. The Independent says ‘the bullet cut into arteries and she lost a lot of blood’. This gives the paper status, as it sounds like a doctor speaking or someone who knows a lot about medical matters and this appeals to their audience. Another formal device broadsheet papers use is full words. The Independent says ‘English Policeman’.
This also adds status to the article and makes it more formal. Tabloid papers use abbreviations like ‘Brit Bobby’. This keeps the reader reading on, as it doesn’t slow the reader down by using unnecessary longer words. This shows also that the intended tabloid readers only read each article quickly. Another device Tabloid papers use to speed up the reading time is special word order. The Sun wrote ‘Hero PC grabs thief’. This highlights the most important points so that it is easily skimmed over and the important information is still known. Broadsheet newspapers use normal word order.
‘An English woman was shot’ as used by The Independent is more informative and communicates ideas to the reader with greater ease. However Broadsheet papers use basic captions underneath the pictures. The Independent has this caption ‘ Susan Kirkby: travel round the world’. This makes it easier to understand what the picture is of. In contrast tabloid papers use exaggerated captions. The Sun uses this caption ‘gunned down Susan Kirkby’. This is done as tabloid papers assume readers don’t spend much time reading, that they skim and look at the pictures and if the caption is shocking and captures their attention they will read the article.
Finally, tabloid papers use strong openings and strong endings. The Sun starts the article off with ‘British bobby Dale Nuffer risked his life’. This catches the reader that is skimming attention and makes them continue reading. The Sun ends with ‘a 22 year old man was charged with attempted murder’. This leaves a message with the reader as to what the outcome of the story is. In opposition to this broadsheet papers use factual openings and informative endings. The Independent starts with ‘ An English woman was shot’.
This informs the reader of the most important facts before they carry on reading the article or decides not to. The article ends by saying ‘Mr Nuffer was born in Canada, lived in Enfield’. This is at the end because the less important details are left until the end so that the reader does not miss the important points if they decide not to read the whole article. In conclusion I have found that both articles using these different devices have completely altered the story and they no longer seem like the same story. I think tabloid papers target less intelligent people than broadsheet papers who target more intelligent people.