Restricted communication is the description given to the type of communication that is aimed at a certain selection of people. When communication is restricted it is meant for a member or a small group of people within a business. It is usually used as the information that is being passed on may be of confidential content or of non-relevance to the majority. This form of communication can be carried by many different methods. As it is restricted it only has to be passed to a small amount of people or single person, which means it, can be more personal.
Dependent on the occasion the communication form could be a phone call, email, letter etc. If the information were of a confidential nature it would limit the methods available, as some are more secure than others. Boots use restricted communication, as it is a lot more efficient as only the people relevant are informed and it is easier to make sure people who need to be informed are. It saves a lot of time and money in the long run if notices are printed and handed just to the people who need it. This improves efficiency within the business.
It keeps staff focused on their tasks, as they are not concerned with what concerns other people and not themselves. ICT can be used to increase the efficiency restricted communication provides. Emails allow messages to be sent to more than one person and although messages can be sent around the whole boots intranet they can also just be send to specific peoples network addresses. This saves time further increasing efficiency as well as this ICT allows information to be sent in the form of restricted communication over long distances quickly. This all contributes to increasing the performance of the business.
Open channel Open channel is used within businesses when lots of people within the business need to be informed about issues raised. Open communication is open to everyone. A modern version of this is video conferencing. Websites are forms of open communication as information can be placed on them and it can be accesses by any one at any time. This is a cheap, low maintenance and low effort way of distributing information. Websites inform people internally and externally of relevant information. Boots use their website very effectively as a form of open communication as described later.
Video conferencing is used when members of Boots such as managing director wish to communicate with stores individually or nationwide with incentives, advice or new strategies and ideas. It is a cheap way (after initial set-up costs) to communicate with large numbers of people personally over long distances. Letters or handouts could be used but the one on one approach an interactive videoconference displays is a lot more affective. Video conferencing helps the performance of Boots by saving money and time and reaching the objective of modernization. A lot of money and time is saved when video conferencing is used.
As Boots stores are situated all over the country and annual meetings between managers are held getting rid of one meeting place for the meetings save a lot of money. Instead of paying for every manager to travel be accommodated and spend time out of work traveling and attending the meetings video conferencing replaces this. In the long term this saves Boots a lot of money collectively. Impact of ICT on the performance of Boots PLC There are many different types of communication used within boots as described above and they all have their advantages and disadvantages in individual situations.
ICT is a major part in the majority of forms of communication within Boots. Using ICT helps Boots to keep ahead of competition and operate their business as efficiently and quickly as they can to enhance performance overall. ICT is used to let modern communication take place, which is essential if the business is to keep up to speed with the levels of competition, that are present. ICT is a lot more economical and saves a lot of money and time in a lot of different ways. The main advantage is the amount of information a computer can store.
Using a computer to store data as apposed to paper files saves a lot of room in the office. The furniture required to store the files is also unneeded. This benefits Boots financially. The storing and retrieving of data is a lot quicker with the use of a computer as there is less manual work involved and computers can access specific information and collate data a lot quicker than manual workers could. This benefits Boots a great deal as it speeds things up and less time is wasted, the efficiency of computers in Boots is superior to previous methods of storing information.
The reduction in manual labor enables the business to perform more efficiently and at a lower cost. This reaches the business objective of modernization to a high extent. The performance of Boots is a lot quicker and efficient with the use of computers and the amount of time that is saved is phenomenal. Boots performance in communication is greatly enhanced by the use of ICT. Information can easily be sent over the Internet to other Boots stores and head office and vice versa. An example of this in boots is that all stores send their sales and finance details to head office for analysis and comparison.
This process of collating and sending is a lot quicker with the use of ICT than previous methods that were adopted. Information and messages sent using ICT again increases performance of the business. The intranet that Boots uses between departments within individual stores eliminates the need to physically transport information, as it can be sent. This again contributes to the efficient performance of the business and makes it a lot quicker than before its use. ICT is used on tills in Boots. This makes the storing of data a lot easier, also the retrieving and analyzing of data within stores greatly benefits.
As the tills are directly linked to ICT facilities software that was not previously used can be operational to spot patterns and make suggestions on aspects that had originally been over looked. This increases the performance of the business by expanding on ideas and analyzing better and more profitable methods that Boots can adopt. This can lead to an increase in customer efficiency and service, which is also meeting the customer service objective of Boots. There are disadvantages of ICT in the business. These include the fact that it is expensive initially.
This is fine for Boots as they had the financial capital to fund it and long term the money saved was a lot greater than that invested. Staff also had to be trained to use the ICT, which took up time and money in training. This again is a minor set up detail that was out weighed when the working of the ICT came into action. The ICT is less reliable than old methods as computers can crash, files can be damaged, and large amounts of data can accidentally are deleted. ICT has its disadvantages but over all it enhances the performance of the business a lot more than it does damage.