Prada such as leather goods, accessories, and

Prada also collaborates with
architects to develop unique stores across to sell their products. The boutique
that is located in Wynn Esplanade is a master class design that shows the
tradition of venerable design and unique architectural work. To increase her
competitiveness in the fashion industry, Prada uses design to enhance the
beauty of the stores and improve the appearance and arrangement of retail
stores. Prada stores are spread across 70 countries worldwide with more than
600stores operating as a retail outlet.

The Wynn Esplanade store in Las
Vegas is built with marble and steel ode bringing a beautiful image and
luxurious style of the Prada Empire. Its entrance is designed and dedicated to
Women. The signature black and white marble floor opens up the customers’ world
into a fabulous art piece. The texture of the floor is smooth bringing a superb
mental picture of people who access the store. The entrance to the store is a
large octagonal space with well-crafted floor and walls. Space is furnished
with polished steel display cases that are used to display leather goods and
accessories in the fashion store. Furthermore, architects use Marquina drawers
that create a serene view in the shop. The green-clad walls also added advantage
to the designs used in the retail stage. The walls are created using shiny
materials that create a bright luster as one move across the retail store. This
iconic display creates a serene scene that displays the various products such
as leather goods, accessories, and jewelry.

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The male collection area is
introduced by the mirrored portal. These spaces are covered by bright- steel
display to introduce to present a beautiful overlay of the retail space. The
green ostrich leader sofas are spread across the building. These sofas offer a
platform where clients can relax while testing the different products. The
different areas that are set for the sale of various commodities are separated
using unique pieces of art, and this helps in dividing the retail space into
well-managed spaces resulting in improved appearance of the building. The
building lighting is well designed to create a relaxed atmosphere that is
soothing and well ventilated.

Prada collaborates with different
architects to create creative commercial stores that promote the vivid display
of product boosting sales. Collaborations between architects and fashion
designers have added a layer of quality on the commercial project that is sold
in various stores across the world. The teaming of architects and fashion
designers has offered inspiration to many fashion models to indulge in new
fashion trends and provide customers with outstanding products that meet their
expectation and needs.  Prada has
continued to grow and retain his position in the world market because of her
beautiful design of retail space. Research has indicated that the appearance
and condition of a retail outlet have an enormous impact on a customer’s
purchasing power. A well designed retail space creates a sense of quality, luxury
and a feeling of privilege on a customer’s mind. These qualities promote
impulsive buying which help the business improve the sale of its products. The
designs used by Prada help it improve its competitive nature in the global
fashion sector.

Prada acknowledges design as gospel
that is used to spread and advertise her various fashion stores. She
incorporates American culture into the decorations used in the shop. For
example, most of her stores have unique pieces of furniture made by Brazilian
architects such as Joaquim Tenreiro and Carlo Hauner. This furniture stands out
in the midst of Deco floor that covers the entire retail space. Prada strives
to make sense of the environment in which she sells her products, through the
use of different artistic and architectural designs; she can produce
world-class retail space designs. The designs she uses in her shop is related
to her culture, and she gives value to these designs as they help her in
attracting a local audience.

appearance of the various retail stores owned by Prada makes customer’s smile
and forget about everything that was happening in their life (Tungate,2008,
p21). These unique architectural designs can transform a person’s mood by
accessing his more profound and innermost feelings through the use of different
styles. Just like her fashion design that relies on the unexpected or strange
ideas, Prada retail shop design also focuses on using external architectural
elements to develop amazing retail stores across the globe. Other stores have golden
seats and couches that enhance the beauty of the retail space and ensure
customers get a positive image of the business as they shop for fashion items.
Most of her stores replicate the design concepts of earlier stores and uses
modern technology to create innovative new materials that boost the overall
appearance of the shop.  Most of the
architects working for Prada strive to connect the fashion stores to life
resulting in revolutionary designs and architectural masterpiece. One of the
areas that Prada values more is the expression people have towards her fashion
techniques and style. She always claims that the minds of individuals are the
same and it makes it easy to influence their attitude and expression.