Pinterest it right away before you forget. Nowadays,

Pinterest focuses on
the smartphone platform when it develops new features and products because, in 2015,
80% of the users is the vast majority of Pinterest’s success was created from the
use of mobile devices. The main reason as to why they focus on the smartphone
platform while developing their new features is because more people are
beginning to use their smartphones as computers. The real question is how often
do we find ourselves visiting Facebook or Twitter or Google on our mobile
device? For example, Instagram is one of the largest social media apps in the
world, and its features are almost exclusively available through the smartphone
app. Furthermore, it is better to focus on the smartphone because people like
to access Pinterest on the go. When you think of an idea or thought that you
would like to pin, you want to be able to do it right away before you forget. Nowadays,
Smartphones are as powerful as computers, which is done on purpose because
laptops are becoming obsolete in many aspects of technology and communication.
Smartphones are the way of the future, which makes it a must, requirement and a
necessity to design your products and features around them rather than the
regular desktop browser which is becoming less and less dominant as time progresses.
For example, Pinterest is now available in 31 languages and on “April 2016,
launched a nearly completely written iOS app that allows the home page to load
much more quickly, scales to the different number of iOS screens more efficiently
and is readable (Laudon & Trever, p. 94).” Pinterest believes that
international/global expansion will provide it with greater growth
opportunities.

2.     
Why does Pinterest focus on the smartphone platform when it
develops new features and products?

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Laudon & Trever state
that Pinterest now describes itself as a visual bookmarking tool for
discovering and saving creative ideas (and potential purchases) with less
emphasis on sharing with friends ( p. 93-94). Search has become the core part
of its mission, and as such, Google, which is dominant in search, is now a
primary competitor (Laudon & Trever, p. 93). Around the same time,
Pinterest also introduced a search engine, called Guided Search, which suggests
related terms to refine a search (Laudon & Trever, p. 93). Guided Search is
based on user metadata, such as board titles, captions, and comments related to
pins, to create different categories and subcategories (Laudon & Trever, p.
93). In January 2015, Pinterest further enhanced Guided Search by allowing
users to personalize search results based on gender (Laudon & Trever, p. 93).
Therefore, Guided search is just like Google search and since Google search was
released before Guided Search, it makes Google its main competitor. Guided search
encompasses all the unique features like Google even though there are some features
like other competitors such as Facebook and Twitter.

1.     
Why does Pinterest view Google as its primary competitor?

Answer
to Case Questions

 

This
case study is relevant to the course as it identifies and describes the unique
features of Pinterest’s e-commerce technology and discusses their business
significance. Also, it demonstrates how important it is to protect privacy on
the web and it gives a better understanding of how technology, business and
society are interrelated. By analyzing, the Case Pinterest and the models used
such as Business-to-Consumer (B2C), Mobile e-commerce (M-commerce), local
e-commerce and Social e-commerce students will get a better understanding of
how online businesses succeed and will help students to manage their own firms
in the current omni-channel business environment which is used in the
real-world. Pinterest are uses effective media strategy/tools and techniques in
all mediums/channels to reach their target market while gaining revenue/profit.

E-Commerce
affects and changes the global economy and how the business works.

Relevance
to Course Concepts

 

Thirdly, based on Social e-commerce, advertising,
the potential of generating revenue and implementing the business plan
Pinterest’s future looks bright and it has a competitive edge against its main
competitor Google (Laudon & Traver, p.95)

Secondly, it is important to verify if
Pinterest apps and sites should be used because Pinterest had privacy/security
issues and is affected by spam/scams. Laudon and Travers (2017) stated “Pinterest
has promised to improve its technology” (p. 95). Pinterest altered its website
to the HTTPS protocol, which provides more security than the more original/public
HTTP protocol used to access web pages. Pinterest also uses a system known as
Stingray that allows it to react quickly to spam and other types of malicious behavior
and has created a program that affects hackers (p. 95) who discover security
issues (Laudon & Traver, 2017).

Firstly, Pinterest has many indefinable issues,
one of it is Copyright infringement. Pinterest users are violating others’
copyright by posting pictures without permission and without giving credit
towards the original owners. Pinterest declares that it obeys the Digital
Millennium Copyright Act, which requires sites to remove images that violate
copyright, but this also requires the copyright owner to be proactive and act on
demanding the images be removed. (Laudon & Traver, 2017)

Key Issues & Assumptions

 

Analysis of 1.8 Case Study Pinterest: A
Picture Is Worth a Thousand Words

Universal
Standards Interactivity, Richness, Social Technology, Personalization and
Cutomization (Laudon & Traver, p. 96)

This
paper analyzes the case study Pinterest from the Textbook E-commerce business,
technology. Society. 2017 THIRTEEN EDITION Kenneth C. Laudon and Carol Guercio
Traver. Pinterest is a social network similar to Google, Facebook, and Twitter.
The case, defines what Pinterest is what it does introducing major issues of
e-commerce, concepts of e-commerce. At first Pinterest focused on product
development and building a customer relationship but now investors wanted to
start generating revenue (profit). Focusing on consumer’s online behavior,
pricing of digital materials/good/product and unique features of digital
electronic market can help achieve business operations and management. Now,
“Pinterest is a visual search tool for discovering and saving creative ideas
(and potential purchases), with less emphasis on sharing with friends.” (Laudon & Traver, 92-93) This paper demonstrates
Laiba’s understanding of the Pinterest Case and how it applies to the
real-world.

Abstract