To set up these aims and objectives, Olympos, had to analyse their past, current and future figures and position in the market. For example one of their aims is to improve their qualification, to set up this aim they had to analyse their last qualification from their last assessment. On their last assessment they got 72% so they now want to increase at least 5% more so from these figures they need to work out how they are going to achieve this goal. This is an example of a quantitative analysis, because it is based on numbers.
Other Olympo’s aim is to increase young people’s memberships, this particular aims was discussed with some parents that are Olympos’s customers. Before they only covered kids from 14 – 15 but with so many requests from customers Olympo’s had to analyse this situation and set this has an aim for the future. This is a great example of a qualitative analysis. This type of analysis can be obtained when the matters are discussed with the customers. Qualitative analyses as I said before are judgements made from people’s feelings and instincts.
In Olympos Leisure Centre in Haywards Heath the main decisions are made by the Mid Sussex District Council because it is funded and run by them. They have the power to decide what is included or not in Olympos Leisure Centre’s business plan. However the Leisure Centre’s manager still has a responsibility to resolve and to decide on some of their issues. Olympos’s customers and community also intervene on its business plan; they give some guidance on their main issues by complaining or in surveys. Olympo’s Leisure Centre need to make sure they listen to their public because they are the main key for their success.
Puma is no different to the other businesses so it needs to look after their business and activity to be successful. When Puma set their aims and objectives up, they need to look at and analyse their past, present and future performance. Puma can take advantage if their analysis is specific and time related. Also they need to have an account of quantitative and qualitative analysis to reinforce their aims and objectives. For example one of Puma’s objectives is achieving i?? 4 billion in sales, to set up this aim Puma had to analyse their past figures in the market. For example in 2008 their sales revenue were i?? 2,524.
2 million so from this number they will need to break down their aim to see how can they achieve i?? 4 billion by 2012. This is an example of a quantitative analysis because they are focussing on their numbers and figures to set up an aim and objective. When we talk about qualitative analysis we are expecting Puma to analyse points like customers and staff emotions and feelings. Puma can obtain this type of information by doing online surveys or they can investigate their complaints. When Puma set an aim such as being in the top three they need to explore their target market so they can make sure Puma meets their needs and feelings.
For this specific aim Puma’s objective is to create more innovative clothes and footwear for sports. In Puma decisions are made by the Chairman of the Board, Board of Management and Deputy Members of the Board of Management. These three groups of people have meetings every month to discuss the business’s position and the aims and objectives. Although the main decision are made by these three groups Puma has to take into account their customers and some of their shareholders’ opinions, depending on how much they invest in the company.
How aims and objectives are linked to the purpose of the organisation Puma’s purpose is like any other company in the private sector, to make profit. It is really important that private companies like Puma meet their aims and objectives so they can reach their main purpose. To reach their purpose Puma needs to be focused on customer satisfaction, quality of products, marketing and expansion. These key points are all included in Puma’s business plan. So it is obvious the connection between aims and objectives with the businesses purpose.
Without achieving the aims and objectives it is impossible for Puma to achieve profit which is their main purpose. In addiction to aims and objectives there is the part of monitoring the business. To make sure everybody in their company is working in order to realize their aims and objectives Puma has monthly meetings, where they consider Puma’s position and future decisions. This is vital for the company’s success. Nothing can be achieved if there isn’t specific and S. M. A. R. T targets that the company can follow during its activity.