Introduction management and leadership have hatched varying methods/approaches


Organizations must establish, endorse, and embrace measures, which respond to internal and external business challenges. This paper discusses Emirates Airlines as an organization based in United Arab Emirates (UAE) with worldwide publicity. The company makes flights globally and survives among the best airlines in the realms of operations, services, expansion, creativity, innovation, customer focus, management, and leadership skills.

Concurrently, the company, through its leadership, has adopted numerous approaches in order to tackle both external and internal challenges since its inception in 1985 (Graham, 2010). The discussion regarding this topic hase been supported by relevant management and leadership theories on various contexts and concepts. This ranges from the definition of emerging issues to the impacts of technology within the organization. Evidently, airline venture is a rapidly growing industry with stringent competition among its players.

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This requires involved organizations to formulate, ratify, and nurture strategies that would allow them to capture considerable market shares, stay buoyant in the market, and compete favourable with other players. This has been the mandate of Emirates Airlines with respect to its management, growth, customer focus, and response to both internal and external challenges. As noted before, its management and leadership have hatched varying methods/approaches to respond to, manage, and counter challenging issues.

Defining emerging issues, challenges, and approaches

There are numerous issues that have forced the Emirates management to adopt various managerial strategies to stay competitive within the industry. Notably, one of the issues that have forced the management to react swiftly is competition within the industry. Competition is an external factor, which must be handled by internal approaches.

The company must restructure its internal provisions in order to respond to stringent external challenges. To handle this matter, the management has decided to provide competitive services to their clients. Additionally, the company has increased its operational capacity and worldwide destinations in the recent past to serve the increasing number of clients. This was meant to capture additional customers, create avenues for expansion, give additional services, and add competitive advantages.

The management schemes to improve its services, offer flexible flight schedules, gives provisions for return tickets, buy more capacious planes, embrace technology, and refurbish Terminal 3, which is their main flight station in Dubai. These approaches by the management and leadership of Emirates have allowed the company to realize global visibility, increase its activities, and augment its revenues.

Evidently, competition is a critical phenomenon in every industry. It requires tactical approaches like the ones enacted by emirates to storm the airline industry. Changing the operational cultures to respond to the emerging external and internal challenges within the company remains critical.

Concurrently, competition is both a short-term and long-term challenge that must be handled with promptness and precision. Emirate Airlines recognized this provision within the industry. Hence, it had to enact appropriate approaches with regard to the issue. The need to compete favourably requires the ratification and nurturing of various competitive advantages within the company. This contributes to what will make clients prefer the company to the rest.

The approach by the Emirates’ management to uphold these factors helped the company to grow and attain its periodic and long-term objectives in the realms of business. Considerably, the company has the capacity to handle numerous clients and schedule numerous flights to various destinations with limited hiccups.

Another issue that the Emirates Airlines management has been dealing with is diversity within its workforce. The company’s management and leadership have set stringent measures and approaches to handle the issues relating to diversity. Evidently, Emirates Airlines operates globally and has employees of various cultural orientation, sex, race, religion, and beliefs.

These are internal factors within the organization and they have long-term impacts on the fates, businesses, and operational capabilities of the company (Graham, 2010). One of the approaches taken by managements to handle this challenge is the creation of a viable working environment that would favour all genres of employees.

This move has always promoted productivity, distinctiveness, creativity, novelty, and dynamism among employees. Various employees of Emirates Airlines are able to work anywhere in the world following the culture of diversity that the company embraces. Crucially, recognizing the importance of diversity enables organizations to scrutinize their moves and gain the acquired business norms and operational growth.

Another issue in this context is the emergence and use of new technologies within the airline industry and beyond. Current business uses technologies to enhance their operations, promote transactions, and stay competitive among other rivals. The efforts to enact technological issues and prospects in Emirates Airlines are evident and considerable within the company. The management and leadership have approached these issues with positivity and enthusiasm.

The company has embraced numerous novel technologies within the industry and beyond to enhance customer services, meet the global market demands, and stay dynamic with their services. Technology has been applied in the booking processes, production of airplanes, communication aspects, flight coordination, and other provisions relevant to the industry. The fact that the company has established strong customer service provisions is crucial in this context.

Additionally, another issue that the company management has to handle during its development and global expansion is the territorial legislation that governs flights globally. Different countries and airports have varying legislation that might hinder the operations of Emirates Airlines and other competitive companies. The approach taken by the management is to promote coherency, territorial tolerance, and consents among governments, private sectors, and the industry players to promote global businesses.

Another important issue tackled by the management to ensure that the business remains relevant in the market and meet its financial obligations is their approach to the global economic crisis. The recent economic challenges have reduced travelling transactions, exchange rates, financial obligations and other options that are useful to the business in question.

The Emirates’ management and leadership have approached this challenge with novelty, dynamism, and creativity needed to counter the economic hiccups. The reduction of flight prices in order to capture numerous clients has worked miracles among the concerned parties (Graham, 2010).

Additionally, the provision of flight offers to increase the frequency and volume of flights has worked considerably in increasing the revenues of the Emirates. This has occurred through its management and leadership. Conclusively, there are numerous issues emerging with regards to approaches taken by the Emirates’ management. These are meant to handle the witnessed challenges.

Organizational structure, allocation of roles and responsibilities

To avoid managerial issues, mismanagement provisions, and other contentious emergencies that might disfavour the growth of the company, Emirates has divided its sectors into airport services, engineering, tour businesses, hospitality sector, and catering provisions among others.

Each sector is headed by an executive manager who reports to an overall company management. There is an overall CEO who oversees the entire activities of the company. An approach in management has helped in the delegation and execution of duties in a hierarchal manner. Every employee is answerable to his or her immediate manager and the trend continues similarly in the entire organization.

The challenges of job satisfaction and responsibility that might distract the company’s operations are being handled by this trend. The organization has stringent management style to ensure it approaches its managerial challenges with professionalism and appropriateness. Precisely, the management has enacted stringent approaches to curb all the emerging managerial challenges that might affect the company.

Emirates Airlines is a worldwide organization with agents and offices in numerous countries. Its organizational structure, allocation of roles, and division of responsibilities has favoured the company’s operational mechanisms to avoid management mishaps, which might affect the organization.

As an organization, which has developed and continues to expand internationally, the company has approached its managerial challenges with appropriate mechanisms and protocols meant to prevent any loopholes that might arise in the execution of duties and international relationships.

Evidently, the issues of poor management have forced numerous organizations to wreck their objectives. This is an internal challenge that can cause both short-term and long-term problems within the company. To manage this issue, the Emirates management has ratified appropriate work protocols and performance assessment criteria for the management crew and all staff to keep records of each individual’s viability, competency, and work potency.

Performance appraisal occurs periodically and consistently as a culture of the organization (Graham, 2010). Notably, tracking the performances, responsibilities, and appropriateness of employees is a viable approach within a company. It helps in keeping the records straight and suitable. This move has helped Emirates Airlines to stay competitive in its workforce, appropriate management, proactive managerial reactions, and ratification of new business trends.

Leadership style, motivation, organizational culture

Concurrently, the aspects of leadership have helped Emirates to curb numerous business challenges as indicated before. An appropriate leadership aspect is a viable approach towards curbing both the internal and external business challenges within the company. It is from the management that the company can attain its viability, prosperity, and global presence.

As denoted before, Emirates has emulated a hierarchal leadership styles to ensure that duties and responsibilities are allocated appropriately to various positions within the organization. This relates to the aspects of responsibility management, which renders every employee responsible for their own deeds. Every management faction must account for everything in his or her docket (Graham, 2010).

This helps in scheming the business strategies, expansion desires, and accountability issues within the company. Precisely, the issue of poor management is a rampant phenomenon in various companies. Emirates Airlines has approached this challenge with novelty, appropriateness, and credibility to ensure that the company stays competitive in the realms of management.

A recognizable external issue in this context is globalization, which has engulfed the entire world and demands every business to acquire new operational trends, transactional mechanisms, and marketing approaches in order to remain afloat in the market and in the global limelight. Emirates Airlines has managed to approach globalization with criticality, novelty, and appropriateness demanded within the airline industry.

Its ability to embrace modern technologies, customer focus, and worldwide business trends are enough to signify this claim. Its management and leadership have approached globalization challenges with positivity to ensure that the business remains relevant and competitive in the global market.

Additionally, employee motivation is a critical phenomenon and a massive internal challenge within the workforce of any organization. Emirates leadership has approached the issue through the creation of appropriate employment provisions that help in motivating employees.

The aspects of good pay, flexible work schedules, diversity tolerance, incentives, performance recognition, and periodic appraisal are some of the measures embraced by management to ensure that their employees are motivated, remain competent, uphold relevancy, and be able to work in any environment.

Additionally, creation of appropriate organizational cultures has helped in curbing numerous internal and external business challenges within the company. The management has scrutinized and enacted appropriate organizational culture to help in attaining desired objectives within the organization.

Change management

Emirates’ leadership has adopted viable change management strategies in order to realize remarkable results. Change ratification is a critical challenge to numerous organizations. Evidently, the company has realized this stipulation. Thus, its management commits to making appropriate change management procedures to ensure the materialization of the desired changes.

An approach provided by management observes the John Kotter’s change management principles from inception to completion. Kotter advocates for an urgent creation of the need for the desired changes. This must trigger the entire company stakeholders to understand the essence and significance of the mentioned change (Kotter & Cohen, 2002). He concludes by integrating the change management provisions into the culture of the organization.

Emirates’ management and leadership have accepted the aspects of change as a routine within the company. Precisely, to approach the challenges of change embracement with appropriateness, Emirates management has adopted change ratification tolerance and culture within its operations. This has ensured the dynamism, relevancy, and appropriateness of the business with the current business trends.

The impact of technology

Technological issues have affected numerous organizations globally. Emirates Airlines in UAE is no exception in this context. Nonetheless, technology has changed business operations, transactional mechanisms, service provisions, and communicational aspects within the airline industry.

Emirates management and leadership have approached the challenges of technology with positivity to their impacts in the growth, expansion, and prosperity of the organization (Graham, 2010). In this context, the management has enacted and embraced technological aspects (as a culture).

The approach that the company has given technological provisions has helped in prospering it to its current status. The leadership is usually positive to the aspects of technology. This has transformed the business tremendously and rendered it viable for expansion. The strategies set by the management and leadership towards this provision have similarly contributed significantly.


Emirates Airlines is globalized organization in the airline industry. It has its headquarters in Dubai, which is one of the seven emirates forming the EAU. Its management and leadership have established, ratified, and embraced various approaches in response to key internal and external business challenges. In this context, there are numerous issues that frequently emerge within the business and industry at large. These require appropriate responses from the management.

The issues of competition, diversity, globalization, technology, political matters, economic crisis, and territorial legislation among others have contributed to the witnessed approaches taken by the organization to remain competitive, relevant, and buoyant within the industry. Additionally, leadership styles, motivation issues, viable organizational cultures, and change management skills are some of the lucrative approaches enacted by the Emirate Airlines’ management to curb the witnessed challenges.


Graham, A. (2010). Aviation and tourism: Implications for leisure travel. Aldershot: Ashgate.

Kotter, J. & Cohen, D. (2002). The heart of change: Real-life stories of how people change their organizations. Boston: Harvard Business School Pub.