Introduction reflects how the term new media is


web pages are to address and describe the phenomenon that sees its converging
perspectives of parallel lines intertwining across the new and the old media
environments, across space and timed technological changes and their impacts on
cultural developments.

We Will Write a Custom Essay Specifically
For You For Only $13.90/page!

order now

New Media

parallel and in the context of media concepts Habermas’ idea reflects how the
term new media is a timed extension on its prior era.   Manovich (2001, p.
19-27) enlists new media categories ‘commonly discussed under this topic in the
popular press: the Internet,
Web sites, computer multimedia, computer games, CD-ROMs and DVD, virtual
reality.”  However, his considerations focus on five principles governing
the differentiations between old and new ‘digitized’ media, presenting them following
logic.  The two determinant principles are one of numerical representation
– Database
is an example, and that of modularity – of which, Pixel
is a model.
The three principles of automation, variability and transcoding are dependent
of the first two.  Important characteristic of this “new” channels of
communication is their digital content as it is spread across the technological
devices via a Mediation
process, reaching across the entire spectrum of societal interests, from
business environments to politics and economics, from academics environments of
teaching and learning to research and development.


is a system of collective and connected computers running on the browser
software called the Word
Wide Web.
Internet is an infrastructure that sees its credited inception, in 1969, as a
project run by the USA’s ARPA1’s
department, the (IPTO)2,
lead by the psychologist and computer scientist, Joseph Licklider, as a study
of correlated on-line computing between agency’s workstations, its groups of
researchers and its computer sites. It relied on the innovative
telecommunication packet switching transmission technology and a decentralized
design created by the duo Davies-Baran respectively. It began operating in 1975.
A parallel historic event, in 1970s, impacted Internet’s phenomenon, the
creative source of the grassroots movement, which encouraged joiners to
undertake social activities entailing co-operation and collaboration to achieve
a common goal, association that served as a catalyst to Network
Culture. (see also Amateur

World Wide Web

The World Wide Web is a hypertext
based software/program, created by Sir Berners-Lee.  Oxford dictionary
defines it as: ‘a system for finding information on the Internet, in which
documents are connected to other documents using HYPERTEXT links.’ (Oxford
Advanced Learner’s Dictionary, 2015, p. 1802).  It is commonly abbreviated
and used incorrectly interchangeably, with the term Internet.  The World
Wide Web functions as a “virtual container” of data, be that a set of
images, text and other forms of media.  Internet
is a system of network(s).  Castells’ historic account traces this
“information-sharing application”‘s (2003, p.15) launch back to the
1990s when Berners-Lee, devised in collaboration with Robert Cailliau the
software through which any information could be accessed, providing host
computer was linked to the network: “HTTP4,
and URI6
(later called URL).” (Castells, 2003, p.15).  It was released on the
market in August 1991and named “the World Wide Web.”   A technological
event that moved to action aspiring individuals and professionals into
developing their own versions.  Its greatest feature is the flat hierarchy
to information access as storage and filing of collective assets cannot follow
traditional sequential filing, being information “scattered” across a network
of servers.