In n.d., P6). The statements they made are

In the articles, “The Secret to Deeper Happiness Is Simpler Than You Might Think” by Ginny Graves and ” Happiness Is Other People” by Ruth Whippman, both writers share their different insights on the same topic; happiness. The former illustrated a more convincing article by using logos which displayed compelling evidence with good credentials as well as a formal tone to phrase her argument.

The use of good Logos is what make Graves’s article more persuasive compared to Whippman’s article. Graves provided examples from professionals regarding the topic. For example, Graves cited Susan David, Ph.D a famous psychologist proficient on happiness and achievement (Graves, 2017, P2). David also wrote a book on Emotional agility which enforces on the concept of happiness in daily lives (About Emotional Agility, n.d.). Similarly, Graves also cited Mallika Chopra, MBA, founder of which is a platform for people to share their goals, accomplish them and achieve happiness (About Intent, n.d., P6). The statements they made are more reliable as they are backed with specialist knowledge on happiness. On the other hand, the article by Whippman failed to provide such credibility as Whippman used unreliable examples to illustrate her points. For example, Whippman cited an inspiration quote on his Facebook news feed (Whippman, 2017, P3). The credibility is low as the person who made the comment wasis not properly identified. Also, Whippman cited an email received from a self-help mailing list (Whippman, 2017, P4). Similarly, whippman did not provide more details on where she retrieved the information from. As shown, these examples whippman cited were unprofessional and it holds little weight. Thus, Graves’s article portrayed better credibility by the usage of reliable evidence. Other than the reliability of the credentials, the overall tone of the article is also an important factor to determine the article’s credibility.

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The tone of the Graves’s article shows a purposeful and fair-minded tone compared to Whippman’s article which was emotionally charged. “In persuasive writing, general tone should be purposeful and assertive, detached rather than impassioned.” said Michael Stratford, a National Board- Certified and Single Subject Credentialed teacher with a Master of Science in educational rehabilitation (Stratford, n.d., P1). This means that to be persuasive in writing, it should be firm and unbiased. In Graves’s article, we noticed a clear demonstration of what Michael mention, a purposeful and fair-minded tone. For example, I quote ” To avoid that trap, allow happiness to bubble up naturally by pursuing activities that dovetail with your values” (Graves, 2017, P2). From this we can see the firmness in statement and it is reflected across the whole article. In contrast, for Whippman’s article, you will be able to feel that she is emotionally attached to the topic from the tone of her article. For example, I quote “I would snarl bitterly upon realizing the truth ” (Whippman, 2017, P2), from this we can feel the emotions building up from her writing, which might cause the reader to feel biasness in her article, causing the article to be less convincing. Similarly, from the article “(giving you a moment to temporarily ignore your actual, less attractive loved ones.) (Whippman, 2017, P1)”, this comment shows that she was emotionally hurt by her loved ones, which further enforces on the biasness of the article. This parenthesis used by her also shows that she is writing the article in an informal style, which adds on to her informal tone. That said, we should not dismiss that she might be using pathos to invoke emotions from reader. If that was her intention, she fail to achieve that as she was unable to convince. She was too emotional to the point that biasness struck out more than evoking emotion from the reader.  Other than that, she also commented a random remark that is not related to the topic on hand, I quote “I briefly thought it was an ad for a nose-to-tail offal restaurant (Whippman, 2017, P4)” this remark which is unrelated to the issue shows again that she is rather informal about the article. Thus, I felt that Whippman’s tone is informal and article is simply a narration of her views.

In conclusion, Graves’s article is more convincing as she uses a purposeful tone which conveys her message. By using proper logos, she made her article credible with evidence citing many individuals. On the other hand, Whippman’s article feels more like a narrative speech, sharing about her personal views which is supported by unreliable evidence. Thus, I feel that Grave’s article is a clear winner compared to Whippman’s article.