According to www.thisismoney.co.uk, in 2005, British people spent 14% of their income on leisure and its services- equating to ï¿½59.60 per week. This amount is almost double of what was spent in leisure in 1982, and reflects how much disposable income is now available to people. Importance of the industry There are hundreds of leisure activities people can participate in, from watching TV, painting, singing to football, rugby and walking. There is a huge diversity of activities that different people participate in.
This table above shows the participation in home-based and passive activities for males and females in the UK. This table shows the differences between men and woman participating in different types of sports and active leisure in the UK. I also created and distributed a questionnaire of my own, on the subject of how people spend their leisure time. My questions explored; what they did for leisure, how much time they had for leisure, who they spent their leisure time with, how much money they spent on their leisure time and what motivated them to do leisure. I made a questionnaire analysis from my results:
I interviewed five people, four females and one male. The age groups were between 10-16 and 36-50. I found that the most popular leisure activity amongst both age groups was shopping, however, the 36-50’s also enjoyed eating out, which the 10-16’s did not mention. The 10-16’s tended to prefer going to the cinema, which the 36-50’s did not. The 10-16’s said that they participate in leisure activities with both family and friends, whereas the 36-50’s said they only participated in leisure activities with family/partners only.
The 10-16’s said that they only spent 1 p/w on leisure activities, but the 36-50’s said that they spend this may be to do with the preference of eating out and the fact that they would have more money to spend than the 10-16 year olds. Much like the “Who do you partake in leisure activities with?”, the 10-16’s said that friends and family motivates them to do leisure activities, whereas the 36-50’s said that it was family or themselves that motivated them to do leisure activities.
The 36-50’s said that they had 7-10 hours a week for leisure time, whereas the 10-16’s said they only have 3-6 hours per week; this may be due to the 10-16’s having school during the week, and only the weekends free. Overall, I found that the 36-50 year olds that I interviewed tended to have more money and more leisure time than the 10-16’s, 36-50’s were more likely to eat out or shop in their spare time whilst the 10-16’s did more socialising, and that 10-16’s did more leisure activities with their friends compared to the 36-50’s.
Over the years it has been proven that British people have got more and more disposable income to spend. This means leisure organisations have to become “business like” in order to compete with other industries (i.e. retail). Organisations act like businesses because they must market their services in order to attract customers. They also adopt the four “P’s” marketing strategy, they advertise and they use promotions much like other industries.
One example of a commercial leisure industry is Next Generation Gym, a chain of fitness centres all over the UK. Next Generation’s purpose is to offer a service whilst gaining profit. They do this by offering a membership service, where people pay a certain amount for unlimited use of the gym’s equipment over a period of time. From their profit, Next Generation can offer more facilities and activities, such as tennis, gym equipment, swimming pools, restaurants, sun beds and even a hairdressing salon. This often means that non-profit gyms cannot compete. Other examples of companies in the commercial sector are:
Cineworld, a cinema chain with 43 sites all over the UK. Cineworld provides over 10 screens per cinema, with a large selection of food and drink to purchase and a bar upstairs. Cineworld, much like Next Generation, offers a month’s worth of unlimited film watching for a certain amount. The Ipswich Town Football Club makes their profit from sale of tickets and merchandise. ITFC provides a 30,000 capacity stadium, with merchandise shops and food stands. As with Cineworld and Next Generation, ITFC offers an “annual pass”, which is a years worth of entry to matches for a certain amount.