Education in sport has numerous benefits associated with participation in sport. A good standard of physical education in the young will contribute to a sportsperson development at a young age. By this I mean the type of person the player will develop into and whether or not they fulfil their potential. Assuming the player is willing to learn through a good sports education the player could develop into a role model type football instead of your Jermaine Pennant’s out there. It’s the players that make it to the top that have learnt about their sports nutrition and don’t drink and eat the wrong’s foods. You learn the basics of nutrition in secondary school P.E and it can make a difference for me whether a player makes it not. Thierry Henry has a great attitude and has developed into a great player whereas the binge drinking Jermaine Pennant has not quite fulfilled his early promise. I’m not saying this is a rule of thumb as you could look at Real Madrid’s Ronaldo who’s one of the world’s greatest whilst being a complete party animal.
Physical education in school is where kids learn some of their early social skills and develop their physical skills. For many children, school is the main environment for being physical active, whether through school sport or physical education programmes. It is through school teams where some kids begin their pathway to becoming a professional athlete. Consider those kids who don’t get taken to a local team because their parents are too busy. Those same kids who never would have been given a chance can be by their school, for if they are good enough they can play and train for their school team and maybe get spotted by talent scouts that way.
This is of a benefit to sport as a whole because it gives the kids without opportunities a chance. There are also the health benefits of physical education. Regular participation in such activities is associated with a longer and better quality of life, reduced risk of a variety of diseases and many psychological and emotional benefits. In Primary schools as well as Physical education they teach a subject called PHSE and cookery which both emphasise the benefits of healthy eating and leading a moral lifestyle. Everyone remembers the kids at school that wanted to be footballers some made it and some didn’t. If they are willing to learn then these subjects give them the opportunity to better themselves and give themselves a head start towards a healthy lifestyle. This benefits clubs who expect their professionals to lead a healthy lifestyle.
Basic movement skills like those developed in school sports, gymnastics and athletics form the foundation of almost all later sporting activities. There is evidence that those who have a strong foundation in fundamental movement skills are more likely to make it the highest level.
We are in a rapidly expanding sports industry and the importance of physical activity and remaining free from injury and disease has increased the need for qualified professionals in the sports and exercise area. Scientific and practical knowledge is now readily more available to students who are eighteen and over and looking to meet the demand in the growing sector. There are a range of qualifications these days from sports rehabilitators, to health and fitness professionals, coaches, sport development workers, educators and many more. Education has not just affected people wanting to be professional sportspersons but people who want other jobs with sports such as physio’s and coaches. With a range of qualifications it is far easy for someone to reach their dream of working within sport than it used to be.
The standard of education is higher and sport is benefiting from professionals who have learnt there respective trade well. An example of ways sport has benefited is through better quality physio’s meaning injuries being recovered from quicker and psychologists who have more of an understanding of a player’s mind than they do themselves sometimes and can help them to deal with their problems.
The sports industry has further benefited from the introduction of centres of sporting excellence around the country. At these centre’s teenagers are educated in a traditional sense as well as working on there sporting ability. These centre’s can continue to develop our industry because it is proven that they work. When France’s football team suddenly won the world cup and the European cup back to back a lot of questions were asked why? It was because they had set up centres of excellence around their country and England followed suit. We haven’t had quite the same success but sport in this country has noticeably improved and we if continue to run centre’s of excellence to a high standard England should win many trophies in the future.
These centres were set up because there were not enough opportunities and too many obstacles for a lot of teenagers to make it professionally and generally they lost interest. The centres gave a lot of teenagers Joe Cole for example the opportunity to train at a centre and be given hope for a future. So education as a whole has affected sport in a positive sense because it has helped to improve the sporting education and has given more opportunities to our athletes which in turn is increasing the quality of our athletes that are taking part in sport.
Media and sponsorship
Sponsorship and sport have a symbiotic relationship as in they both need each other. Almost every team you encounter from the professionals all the way down to grassroots you will find sponsors. The sports club benefit through the sponsorship money given to them and the sponsors improve themselves in areas such as public image, sales and raising awareness of their brand. At the highest levels, sport involves gold medals, world records, championship cups and global awareness. A world-wide, leading brand such as Coca-Cola wants to associate itself with such excellence so has chosen the Olympics and football World Cups for its sponsorships. But in order to personalise and localise its image and activity, Coca-Cola also supports grass roots sport to reinforce its global message. The amount of sponsorship money that flows through sport is immense and there are many teams mainly at the lower levels who need sponsorship money in order to help stay afloat.
Sponsorship has made an impact on sport in that it has given clubs yet another monetary resource which clubs have been able to use to better themselves. Over the years the relationship between sport and the media has been of great importance. The two of them go hand in hand, like Ali with boxing, and like Pele and football. We live in a world where technology is constantly changing and constantly improving. A world where people are relying more and more on the Internet, television, radio, and print to give them their sports coverage and keep them up to date in the sports world. Sports wouldn’t be the same without the media. Many of England’s icons and heroes would be no longer. They both keep each others coffers full as the media makes money out of writing about sports stories and situations and sport makes money out of the sale of rights to the TV, radio and computer game manufacturers.
TV has become a major outlet for sports fans to turn to whether it’s to watch their favourite teams, to see a spectacle like the World Cup, or even just to get the latest sports news with the simple click of a button on the remote control. For the true sports fan, sports are ideal television and radio subjects: real life events that occur on predictable schedules yet are filled with suspense. TV has drastically helped to promote the sports industry during the second half of the 20th century. Within sport TV rights money has become a very important player with many teams practically living of these rights. In football there is a lot of money nowadays, since the advent of live football on sky and satellite TV the money in football has in many people’s minds gone mad. Transfer fees and wages of players have rocketed since 1990 and will only get higher (With Chelsea around) and agent’s fees are into millions now, for securing the transfer of a player.
Many clubs are floated on the stock exchange and are run like complete businesses with the odd chairman clearly thinking only about the profit he can make, not what he can do to improve the club. Many negatives have come with Sky TV money and the media continually making English players sound better than they are. In the Premiership it has made top English players so expensive now that managers go abroad to buy foreign players. Gone are the days of young English talent being scouted and bought from lower leagues, wages for players have gone up so much, some players are on 100,000 a week now which is incredible. From a fans point of view as well it has become increasingly harder to watch your team play as season tickets seem to go higher every year and the cost of going to watch a match on the day also goes up every year.
Clubs are doing this so that they can attempt to cover their increasingly huge wage bill! However there are positives as well as this has not weakened the English league as most of the foreign players are top class. Without sky’s money who knows what state the premiership would be into today? Also Wembley Stadium is being built with a capital grant but sky is also contributing greatly to the funding of the stadium as well so much so that it would not be built on time without it. With all of that said I must admit that this would be a tough world for me to live in if I couldn’t hang out on the weekends and watch my favourite teams and my favourite players. It would be a tough world for me to face everyday if I the heroes I have because of television were taken away from me. I think that this is how the television part of the media has impacted sport because of the way it has become a part of so many people’s lives.
Radio also has some contributions to the sport. It allows that hard-core fan sitting high up on the last row of the stadium to find out stats play-by-play. We all know how hard it is to see each aspect of the game in those “nose-bleed” seats. Radio can draw in a totally different sports fan too, depending on who the broadcaster is and his background and sport helped bring radio into main stream England. Huge audiences across England tune in to hear the latest football game being played. This is where the revenue part of the deal came into play. Companies saw huge opportunities on advertising to these fans and took advantage by advertising their brands during breaks such as half time. This was especially important in the past when there wasn’t any television.
Print media has been around sports since the very beginning. Newspaper and magazines have captured moments, pictures and sayings that have gone down in history. Newspapers have been dedicated to bringing out the facts and stats of sports. Today’s newspapers have separate sections just dedicated for sports. In the past Newspapers were the easiest and cheapest way to find out scores and news on games, especially for those people who couldn’t afford television and radio. But there is a new media giant that has hit called the internet which has impacted sport in a big way. One of these is the area of fantasy games.
These are games that fans play among them selves using actual statistics from professional athletes. A good example is fantasy football. Drafting a team of professional football players and using their game day statistics to score points is how it is played. The Internet allowed this form of sport to grow at an incredible rate. Before the Internet, players were limited to statistics that were in the newspaper or on television. Now they can retrieve up to date statistics any time of the day or night. Another reason the Internet expanded this game so dramatically is by geographically allowing any one with a computer to get involved with the games. Before the Internet, players had to communicate by phone.
This tremendously limited the people that could play. One of the most interesting applications of the Internet into the sports business world is the ability of the fans to access statistics or live game footage at any time from any game being played in the world. This has significantly increased the amount of companies that want to be involved with the Internet. Another reason that companies are becoming involved with the sports end of the Internet is because of the rate at which merchandise sales over the net are growing. This is a huge part of the pounds spent in the sports and entertainment businesses. The merchandising aspect of the net allows consumers to access any kind of sport accessory of licensed apparel that is made. The net also allows consumers to shop for these kinds of things form their own home and at any time of the day or night. With this being said there are already thousands of dot-com companies on the web distributing all kinds of merchandise. Therefore the net has increased the amount of equipment and apparel that is sold each year.