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Each year, in America alone, approximately 6.5 million animals enter into shelters.  Of that number, roughly 3.2 million shelter pets are adopted into new homes (ASPCA).  Owning a pet provides health benefits such as lowering blood pressure, reducing stress, as well as helps to improve both mental and physical health (Scudera, D.).   These animals become your best friend, your support system, and to some even like a child.  When trying to find a someone to start a relationship with, why would you settle for anything less than what you and your forever friend deserve? Purrfectly Matched is a new dating website and application that can be downloaded on your cellular device or be pulled up on your computer.  This website is different from other dating sites in the sense that our company is focused on connecting couples who either had pets or who are pet lovers together. Our mission is to create a safe dating website that allows pet owners to find a significant other that never asks them to get rid of their beloved pet. When trying to start a new relationship, the worst thing to deal with is the person disliking animals.  No one wants to have to deal with their significant other asking them to get rid of their beloved pet.  Dating a new individual can be hard so it is important to make sure that you are bringing the right people into both of your lives.  Our motto at Purrfectly Matched is “where pets and love come first”, and our goal is to make sure that you and your fur baby are happy in the new relationships that come into your life.68% of the American population own household pets, while 35% of those pet owners are individuals belonging to Generation Y and Millennials (Pet Product News).  A survey conducted by the Pew Research Center found that 80% of people who have used various online dating sites saw online dating as a good way to meet people, and the study also found that 61% of individuals using dating sites find it easier and more efficient than meeting people other ways (Smith, A.).  These statistics helped our company to want to create a website for anyone 18 years old and older with any type of pet. People who use online dating tend to be more compatible and obtain stronger relationships than those who start relationships offline (Lebowitz, S.).  According to Shana Lebowitz, typically “people who register for dating services are more interested in a relationship”.  Approximately 19,000 people got married between the years of 2005 and 2012; of those people, the couples that met their significant others online were found to be in a more satisfying marriage and less likely to divorce (Cacioppo, J. T.).  Online dating is nothing new in 2018. Some of the most popular online dating websites and apps are Tinder, eHarmony, OkCupid, and Match.com. While these are the most popular dating apps, the biggest competitors for Purrfectly Matched are Pet People Meet, Meetup.com, Tindog, and Doggone Singles. These apps and websites are more the niche market that we’re going for, but we’re looking to make Purrfectly Matched modern and more affordable compared to our competition and general dating sites. To compete against our competitors, we want to focus on the relationship of the people that our customers are meeting and the animals of our customers. Having a feature to add a picture of the pet(s) on their profile to explain their animal’s personality helps the customer know how their animal might react to the other person’s animal. Another feature that our website has is setting a range so you know who is in your area. Similar to other websites, our website is free, but if they want to upgrade to premium, they get several upgrades to enhance their experience on Purrfectly Matched. Those features are: a video chat option for the couple to see each other face to face and possibly have their pets meet over the videochat, getting to view who has seen your profile, and having the option to add miles onto your geographic range. These options along with our nice graphically designed website will attract our animal-loving customers to start their online dating experience with us! Based on a survey by Statisticbrain, the average customer spends about $243 annually on online dating websites. To compete in the market, Purrfectly Matched will be a free to download app on the App Store and Google Market. The customer, if they choose to upgrade will have the option of paying monthly or yearly. The annual price will be $30 or $3 monthly.