This research will make use of focus group discussions of employees and management personnel utilizing motivational concepts and initiatives. These thematic analyses will then enable the research group to answer essential questions such as: What is being addressed; How it is being addressed; by whom; what are the strengths of the system; and conversely, What are the weaknesses of the current system? These questions can be answered by effectively utilizing a focus group discussion.
However, in order to acquire in-depth information of the participants themselves, another more probing tool for qualitative research should be used the interview research tool. An interview essentially is a structured social interaction happening with a researcher and a subject that has been evaluated to contain vital information relevant to the research. The objective is to obtain quantifiable and analogous information that would prove or disprove the study being hypothesized (Becker 1996).
With this, the researcher aims to gather information that cannot be acquired from the interviewees by means of focus group discussions. In addition, the study aims to confirm and validate the results of the focus group discussion by utilizing the interview qualitative research tool. Essentially, in any study it is important and highly critical to validate the results of a particular research tool by using another research tool to confirm the results of the first research tool used for the study. Sampling
The researcher shall use simple random sampling to obtain the 20 companies needed for this particular research. These are: (1) Abercrombie & Filch, (2) American Airlines, (3) American Express, (4) Carl’s Jr, (5) The Coca-Cola Company, (6) Colgate-Palmolive, (7) The Walt Disney Company, (8) Estee Lauder Companies, (9) FedEx, (10) Hewlett-Packard, (11) Intel, (12) Kraft Foods, (13) McDonald’s Corporation, (14) Motorola, (15) Nike, (16) Northwest Airlines, (17) Paramount Pictures, (18) Pizza Hut, (19) Procter & Gamble and (20) Starbucks.
The researcher shall look into the websites of these companies to look at how they make their corporate social responsibility visible over the internet, where their customers could read about it. One of the advantages of performing simple random sampling is that it gives each member an equal chance of being included in a particular study. One way of doing this particular sampling is to give each member of the population a specific number. The researcher then draws numbers to select the sample they need. The use of simple random sampling can be advantageous to the researcher as this is ideal for statistical purposes.
However, it seems like disadvantages outnumber the said advantage as this particular sampling method is hard to achieve in practice, requires an accurate list of the whole population, and lastly, expensive to conduct as the members of the population may be scattered over a wide area. The data gathered from the respondent shall be analyzed, interpreted and evaluated. It shall then be associated with scholarly studies to be able to achieve the precise state of information needed for the completion of this research.
Further, to be of benefit to future researches tackling related topic. RESULTS The following are the twenty US companies that shall be used for this study: (1) Abercrombie & Filch, (2) American Airlines, (3) American Express, (4) Carl’s Jr, (5) The Coca-Cola Company, (6) Colgate-Palmolive, (7) The Walt Disney Company, (8) Estee Lauder Companies, (9) FedEx, (10) Hewlett-Packard, (11) Intel, (12) Kraft Foods, (13) McDonald’s Corporation, (14) Motorola, (15) Nike, (16) Northwest Airlines, (17) Paramount Pictures, (18) Pizza Hut, (19) Procter & Gamble and (20) Starbucks.
True enough, the internet is constantly becoming one of the most important spaces through which information about corporate responsibility is being diffused. All the corporate websites that this research used present information about corporate social responsibility, corporate citizenship and sustainable development. Seventy-eight percent of these companies (78%) devoted a special section for corporate social responsibility whilst only twenty-two percent (22%) did not.
Among those that provided a specific section for corporate responsibility, fifty-seven percent (57%) call it “corporate social responsibility,” seventeen percent (17%) call it “social responsibility”, and only four percent (4%) call it “sustainable development but none of these companies call it as corporate citizenship.