The two newspapers that have been compared are The Daily Telegraph and the Daily Express from November 19th on the subject of student tuition fees. Each paper saw different levels of importantce on this subject. The Daily Telegraph printed their story on the front page with a bold title/headline at the top left of the page entitled “All students should pay tuition fees”. Where as the Daily Express has their story a few pages in on a double page spread entitled “They didn’t pay, so why should we” spanning across the two pages, appealing to the emotions of the reader.
Both papers have used the standard column format that most papers use because it provides more space on the page for the editor to add pictures or adverts and makes it easier to wrap the text around a photo. The Daily Express had pictures of the 28 cabinet ministers around the story with Tony Blair in the middle of the story and page. The Daily Telegraph however had the story set out in columns like other newspapers with a picture down the centre of the page which has no relation to the story but another towards the bottom of the page.
The Daily Telegraph also has other stories on the front page running along side this one which they feel is just as important. This would make it seem like the Daily Telegraph felt that the story on tuition fees wasn’t important enough to fill the whole page and that they wouldn’t get as many readers if they just had the one story. The stories both had the same purpose, to inform their readers about the situation on university and college fees each with the same audience of students attending college or university and those who are possibly thinking of applying.
This subject of story would appeal to any one who is interested in education, finance and maybe those of middle class status. The two papers would have the same class of readers but on a different intellectual level or a higher level of reading. The Daily Express would appeal to the middle class and less educated or those who don’t have a high reading level, but would still suit a person with a high reading level because it can be very factual and to the point and sticks to the title/headline of the story.
The Daily Telegraph however would have readers of a high reading level because it has a lot of factual writing involved in the paper. The language used in both papers are at a high level but the Daily Express has managed to dumb the words down a little to make it easier for its readers to understand. The Daily Express isn’t exactly the easiest paper to read like the Sun and the Mirror but isn’t one of the hardest to read either like the Guardian and the Observer.
Yet the paper has filled the story with facts, which makes it easier for the reader to understand the story and to make their own view on the subject. They managed to make the story come across as if it was an argument because of the headline of the story. The story in the Daily Telegraph had been structured into columns and short paragraphs just like the Daily Express. Each of the paragraphs gave more information and facts to the reader. The Daily Telegraph has written its story with some difficult language such as; subsidised, apprenticeship and deterred.
These words are usually understood by the readers of the paper, because it is associated with high class business men or those with high intelligence because of its high reading level, (according to the flesch-kincaid grade level) of 11. 5. The Daily Express however has a Flesch-Kincaid grade level of 9. 5 Each newspaper had its own opinion on the subject of tuition fees. The Daily Express appeared to be against tuition top-up fees. This was shown in the headline of the article “They didn’t pay, so why should we”.
The Daily Express used a lot of persuasive language to try and hinder any opinion the reader had in the first place to their opinion of the subject. The Daily Telegraph appeared to be for tuition fee top-ups. This was shown in their headline “All students should pay tuition fees” which to me seems like they are for tuition fee top-ups. This paper as well used persuasive language to try and hinder any previous opinions or thoughts the reader already had on the subject.