Colloquial language is also present in this piece, “humans are always on top. ” And exaggeration (hyperbole) are used, “humans are at the centre of the universe,” this is so because she is using it to stress a particular point and emphasise it, to us it would seem that it is important and more real than it is.
The quotes in quotation marks are there because of a special reason, she has compiled them through her watching and she is using Aunt Sally to shame the opposition and bring mild ridicule to the people involved, with some parodying, “lazy…snobbish… come here and say hello then… he’s looking at you. ” Anecdote is used to show that it is humans who have set up barriers between the animals and us, “the time I spent outside the cages… ” also emotive language is also employed, “cages… robbed of all its natural dignity,” this makes us more sensitive to the animal’s pains and sufferings.
We can see a classic example of fact with opinion mixing and brings out the worst of the facts, “enclosed in a space…designed and controlled by humans… zoos are the masters of illusions. ” In the next paragraph, use of Aunt Sally and a rhetorical question is mixed together by the quote of, “How disgusting? How could they? ” she put it in quotes because she doesn’t believe in it and it presents a mild ridicule to the public, she is parodying it.
She uses exaggeration, “a plastic tree,” so that the rest of her offers of e. g.a space of appropriate size doesn’t seem too harsh and over the top, she does this because it would make the zoos sound worse than they really are. In the next paragraph we can see the that she uses anecdotes and facts and examples on how we should behave, she, by giving us examples and demonstrating the benefits of it, persuades us to be nicer to animals and respect them, this including with examples makes us more receptive to the idea and we would through the sheer logic of it be persuaded to behave ourselves in zoos.
In her conclusion repetition is used via, “good, bad, best” this merely emphasises the point and with 3 words it makes the argument more fuller and more persuasive. Also she uses 2 rhetorical questions, “How much longer is the tiger going to have to lie on its slab of concrete? How much longer are we to drag children past this 3-D version of their storybook character and urge them to wave at its tail? ” In the first question we see the exaggeration of “slab” which can be a repetition as well.
She has repeated the shortcomings of the zoos to emphasise her point.
Also she in the end kept the readers in deep thoughts at the end through her last rhetorical question. In conclusion, we see that she uses various techniques to persuade us, she repeats points to emphasise her points, she puts anecdotes in for real experiences, she keeps the reader feeling important by the use of questions asking for their opinions, put comparisons between objects e.g. her scientific views and immediately.
Aunt Sallies, exaggeration (hyperbole), selective descriptions of the zoo e. g. slabs of concrete, including informal speeches in so to make the reader feel at ease, she doesn’t exaggerate too mush to make it sound like a campaign or an advert, she kept it informative, she included a lot of passion and emotive languages, she kept entertainment as a secondary purpose, she has made scapegoats e. g. the zoo directors, she has invoked sympathy from the readers over the conditions of the animals, she has reiterated the quotes so that it is out of context and makes the visitors look bad, she has in it a lot of short sharp point, she appealed to people’s consciences by including a lot of emotive languages and she has kept the readers in deep thoughts at the end of it.