Cessna’s aircrafts have capacity to transport up to 19 passengers with a diameter of 102in, making it the widest cabin in its class.
Embraer is a manufacturer of jets of 70 to 130 seats. The Company produces aircraft for commercial and executive aviation, and for defense and security purposes, and related services.
Cessna and Embraer are targeting the executive business market. Embraer site is more comprehensive offering on aircraft news, customer support, and all the customers want to know in one place. Embraer provides a request for information form, where a sales rep would contact you at a later time. Cessna on other hand, was better on the contact for the sales representative providing phone and email information.
The service quality, Cessna’s support site gives a full review of their service and service center location on map with detail on how to contact them. Embraer site reaffirming the belief of quality service and customer satisfaction. Also, the multi-language capability.
The market segments. Both companies provide to the executive business community market. The offerings of the different business jets sizes, custom-made interiors for business and leisure, the references to quality and service, and the range and performance of each of the different models each company offers. Definitely Embraer has a bigger offering as far as aircraft available extending their reach into the upper business executive market.
The category of organizational buyers for both is producers, the purchase parts from other suppliers and builds the aircraft for sale to the customers. Cessna Hemisphere will be powered by the Safran aircraft Silvercres, and the avionics will be built by Honeywell.
Embraer separates its purchasing structure into direct supplies (products that are purchased directly for the aircraft) and indirect supplies (services and materials to support all industrial, administrative and technical activities). For the new aircraft, Embraer partnered with Pratt & Whitney to supply engines to power its second generation of E-jets, and Honeywell to supply avionics.
Embraer forecasts a global demand of 9,100 new business jets, worth US$ 259 billion. This is the total market opportunity to be serviced by all manufacturers. The small and medium jet segments are expected to represent the majority of the market, with nearly two thirds of the total deliveries, benefiting mostly from the opportunities out of the North American and European markets.
Deliveries of Cessna Citations are expected to make Textron Aviation the business jet market’s leader over the next 10 years. The locally based division of Textron Inc. will account for 24.4 percent of the expected global deliveries of 7,879 business jets through 2025.
The method of segmentation, both companies separating their markets by using the Values and Lifestyles (VALS) to decide the primary buyers of their aircraft and services.