B. a way that the websites started

B. State of SEO at Present and Why is it Important? SEO
is in the main lead when it comes to Digital Marketing. People would try to
hack their way into SEO in such a way that the websites started becoming a
keyword caricature. It needs to be managed regularly, and it needs to be
managed in the right ways and according to the guidelines of search engine.
Above all, websites need to provide superior experience and contextual content
to the search engine users.

C. Who is it for? SEO marketing is important for any
business or individual who has or wishes to have a web presence that would
benefit from inbound organic traffic on their web property.

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D. Quick Tips for SEO in 2018

·        
User experience is the SEO. Slip on this and
you’ve lost already.

·        
Mobile friendliness can’t be ignored anymore.

·        
Cut the crap on your website.

·        
Make your website load superfast.

2.) Social Media Marketing

A. Quick Stats

1.      
22% of the world’s total population uses
Facebook. 

2.      
It’s estimated that by 2019, video will account for
80% of all consumer internet traffic. 

3.      
UK marketers are willing to pay influencers more
than £75,000 for a single Facebook post mentioning their brand.  

B. State of Social Media Marketing at Present and Why is
it Important?  As a Digital Marketer,
you wouldn’t be new to Social Media Marketing. Videos have just added a whole
new dimension to this growth and have single-handedly contributed more to this
addiction than any other content format.  It means that if you’re a digital marketer
with killer social media skills then your career is headed in the right
direction. Keep flexing that social media muscle and you’re going to be in huge
demand.

C. Who is it for? If you’re a business then you would
benefit from Social Media presence. If you’re a marketing professional, Social
Media Marketing is the skill to have on your profile. The key is to make and
execute the right strategy for it.

D. Quick Tips for Social Media Marketing in 2018

·        
Know your audience before and better than they
know themselves.

·        
Know various content formats across Social Media
channels and understand the relevance for your business.

·        
Create valuable, useful and engaging content for
your audience and see how they love you back.

·        
Experiment, experiment and experiment until you
get it right. And then keep experimenting some more.

 

3.) Content Marketing

A. Quick Stats

1.      
Content marketing generates over three times as
many leads as outbound marketing and costs 62% less. 

2.       Almost half of 18-
to 49-year-old people get their news and information online.

3.      
Small businesses with blogs get 126% more lead
growth than small businesses without. 

B. State of Content Marketing at Present and Why is it
Important? Good content is what sits right at the heart of good marketing.
This has always been true and couldn’t have been more relevant than it is now
in this new digital world that we’ve inhabited, consciously or subconsciously. Almost
all of the Digital Marketing is driven by some kind of content. If you haven’t
paid attention to your content marketing strategies yet, you’re already losing
your marketing game. So get going right now.

C. Who is it for? If you’re a Social Media Marketer,
then it’s for you. If your business relies on Emails for marketing and
promotion then it’s for you. If you run paid ad campaigns on digital platforms
then it’s for you. If you’re an aspiring influencer, then it’s for you.

D. Quick Tips

·        
Before you start creating content, spend some
time into knowing your target audience.

·        
Don’t be in a hurry to create loads of content
and end up making it useless or even worse, crappy.

·        
Don’t go crazy with keywords. SEO is no longer
about meaningless keyword stuffing.

·        
Balance your content with different formats,
textual, graphic, video, and ephemeral.

 

 

 

 

4.) Influencer Marketing

A. Quick Stats

1.      
Influencer marketing on Instagram is currently a $1
billion industry, and it could reach $2 billion by 2019. 

2.      
74% of people trust social networks to guide them
to purchase decisions. 

3.      
49% of people rely on influencer
recommendations. 

B. State of Influencer Marketing at Present and Why is it
Important? Influencer marketing has come a long way in last five years
alone. From being just an experimental short-term tactic for marketing
campaigns, it has come to be a full-fledged marketing strategy and sometimes
even a full-fledged marketing campaign on its own. Digital Marketing also has
brought forth the classic marketing strategies of Word-of-Mouth and Advocate
Marketing.

C. Who is it for? If you’ve a brand that could
benefit from some real-life advocacy then using Influencer Marketing is useful
for you. If you can build a strong and vast community of netizens around
a niche and can keep the communication going then you have all the makings of
an influencer. If you’re looking at indirect and innovative methods of
marketing and promotion to reach out to your target audience on Social Media
then you could benefit from Influencer Marketing.

D. Quick Tips

·        
Subtlety and organic integration is what your
communication needs while working with Influencers.

·        
Get your story and messaging right while working
with Influencers.

·        
Get your Influencers engaged with your brand
even before they engage their followers.

5.) Digital PR

A. Quick Stats

1.      
B2B researchers do 12 searches on average prior to
engaging on a specific brand’s site. 

2.      
93% of B2B buying processes begin with an online
search. 

3.      
70% of consumers prefer getting to know a company
via articles rather than ads. 

4.      
96% of
B2B buyers want content with more input from industry thought leaders. 

B. State of Digital PR at Present and Why is it
Important? Though Public Relations is not a new or strictly digital
marketing strategy, it certainly can’t be overlooked while talking about the
key digital marketing strategies for 2018. PR is all about getting the right
exposure. Being visible to the right audience in the right light can be very
crucial for businesses and PR on digital platforms helps to do that.

C. Who is it for? Though good PR could be of great
help to all kinds of businesses, it’s most useful to upcoming brands and
businesses. PR could also help those who are looking to build a personal brand
for themselves. Getting featured as a leading voice is the first step towards
building a strong personal brand.

D. Quick Tips

·        
Identify the digital news platform that your
target audience consumes and include those in your strategy.

·        
Look for the communities that are relevant to
your business and are also open to featuring brands to their members.

·        
The most basic and the most important strategy
is to build a strategy for getting PR exposure via digital for your business.