The demands for newspapers are still increasing in the 21st century. Tabloid and Broadsheets are different types of newspapers on the market today. The Sun, The Mirror, Daily Express, Daily Star etc… are only a few examples of tabloid newspapers. The Guardian, The Independent, Financial Times, etc… are newspapers that belong in the broadsheets family. The Sun, are the biggest vendors for Tabloid as it sells 10074 papers. The broadsheets biggest sellers are the Daily Telegraphy as it sells 2736. From figures of the 2 newspapers shown, I can clearly see that Tabloids are the biggest sellers.
Newspapers in the 21st century have changed immensely since the 20th century. For example, the layout, font, language etc… Modern newspapers is a lot more attractive as it has more pictures, photos, and colour The language used are less formal, and the font is also varied. This is mainly due to modern technology. The first edition of Daily Mail is very unattractive if compared to modern newspapers. The original version has no colour, no pictures, no photos; the style of font is the same throughout.
The newspaper is mainly aimed at women and men, as it mostly advertises clothing and jewellery. Some of the vocabulary used is very aristocratic and formal e. g. elegant, exquisite, etc… The titanic edition is 9 years after the first edition. In a period of nearly a decade I can noticeably see a change. I think this is mainly due to the growth of technology. The masthead “The Daily Mirror” is big and bold which stands out from the rest of the page. The banner is very long and it is in full sentence, some of the words used really highlight the tragic event.
For example using the word “DISASTER” to start of a sentence, as it is an emotive word. “WORLD LARGEST” to show the large scale of event, and the word “COLLIDES” is dynamic verb to show how powerful it hits the iceberg. The sentence is in capital letters, also to emphasize the importance of the event. The picture is in a great size to show off the enormity of titanic. In the picture a large sized ship is alongside titanic also to show of its greatness. The picture is taken before it sank this is because the site of disaster was inaccessible at that period.
In terms of layout of the newspaper, it is a lot more interesting to look at in comparison to the original version, as it has a picture, the font is also varied so it is more interesting to look at, but also for highlighting imperative events. A more recent tabloid features the disaster of September 11. In comparison with the titanic tabloid I can clearly see a big change in layout, font, language, style, etc… The masthead “DAILY EXPRESS” is in bold capital letters so it stands out from the page, the picture of the disaster covers the whole front page of the newspaper to show the seriousness of the situation.
The picture taken is at the site of disaster, were as previously the site of disaster was inaccessible, and the tabloid is also in full colour, this shows that modern technology has developed at great deal since 20th century. I have Ruosi Wu 10S English pg 2 Also noticed that newspapers now days seems to be more competitive, they do this by self-promotion or special offers, for example Daily Express features special deals. “88-PAGE SPECIAL EDITION” hoping to attract more readers, or using phrases like this “THE MOST COMPLETE AND UP TO DATE COVERAGE” this is known as a taster also to help with the promotion
The banner is a lot shorter compared to the old paper, and the font is a lot bolder. This more recent version states “DECLARATION OF WAR” not only it is in big bold capital letters but it also looks more in depth of the future. The keyword in the banner is “WAR” as it is a very powerful word; the reader automatically would want to read this paper because by looking at the font page it says we are going to war. I think by looking more in depth of the future sometimes can exaggerate the information a little, E. g. “DECLARATION OF WAR” although we are not actually going to war, but by exaggerating the information can help to sell the paper.
Typical tabloid today are more based on celebrities, this is because there are an increasing number of young audiences around class C2-E reading newspapers now days. The Kicker in The Welsh Daily Mirror is the celebrity “Phil Tufnell” who featured in “I’m A Celebrity Get Me Out Of Here”, which is a very popular evening show watched my millions, and the whole story takes approximately two third of the page. Near the bottom of the page it features the story about the terrorists, and also the face of the most wanted man. This type of story would normally classify as the most important story.
But now it seems as if celebrities have taken over. Conclusion After comparing a number of newspapers of the past and present, I can clearly see a change in style, font, colour, layout, language etc… but the most important factor that has changed greatly is the audience, newspapers in the past are aimed more at Women and Men, but 21st century newspaper are more aimed at teenagers, as it features more celebrities than the main news it self, this is because there are an increasing number of younger readers than before, but that does not really matter as much now as it would in the 20th century, because there are other sources of news e.
g. Internet, television, radio, etc… Many people has got access through the web, TV, radio etc… so they can always get news from there, this is mainly due to the growing technology. I think we are less dependent on newspapers now as we would in the 20th century. But Newspapers have still a lot to offer e. g. special editions, magazines etc…